Plan to make the videos accessible from the start
Think about why you are making the video and the message you want to share. One clear message is more likely to be remembered.
It is better to:
make several shorter videos than one long video.
use words that are easy to understand and short sentences
include a clear key message
have one person talking at a time
have one clear action in each scene
Involve people with intellectual disabilities at every stage
Include people with intellectual disabilities in the whole development process, from planning to launch. This is especially important if the audience of the video is people with intellectual disabilities.
Plan enough time to create the video
It is important that there is enough time for people with intellectual disabilities to take part in the process.
For example, you should think about planning several meetings and allow plenty of time for each one.
To talk about:
what the video will be about
why it is being made
the key message
the content and how to make it accessible
who is going to take part
If someone with intellectual disabilities is going to take part, they should be given clear instructions about:
the times they will need to be available for filming
what they will need and time to prepare before the filming
what will happen at the filming
To discuss the video before it is launched to check:
it is easy to understand
the key message is clear
Think about how your video represents people
Self-advocates have told us that real people are more interesting to watch than animations. Real people's stories are also more engaging and help to explain information in a real life context.
Around the world there are theatre groups which are inclusive of people with intellectual disabilities. If you need actors for your video consider approaching these groups.
Sometimes using real people in your video is not possible. If you are using animation make sure they are clear, easy to understand, look like real people and are not childish. Symbols can be hard to understand but simple illustrations can work well.
Make sure the video represents the people who are in your audience. For example if your audience is international your video should represent a diverse group of people.
Think about the audio
Voice overs can be helpful to explain information in your video.
Make sure the script for you video uses clear and easy to understand language.
Make sure the audio is clear to hear and at an easy to follow pace.
Captions or subtitles can help your viewer to follow what is being said.
Make your video easy to share.
Videos are a good way of sharing information quickly through WhatsApp or on social media.
Think about where you host your video so that it is easy for people to share. For example, many people are familiar with using platforms like YouTube.
The Listen Include Respect guidelines are still being completed - stay tuned for illustrations which will be added shortly to help explain these guidelines!